| Naresh
Ramchandani
Naresh began
copywriting life at a fledgling HHCL in 1989.
His first
ad campaign for Maxell Cassettes won the Cannes Grand Prix the
following year, and he launched First Direct with an innovative ‘interactive’
campaign which showed simultaneous commercials on ITV and C4 and asked
the viewer to choose between them.
In 1994 he
became Creative Director at Chiat/Day London which swiftly
evolved into St Luke’s. There he created the ‘Be extraordinary,
not ordinary’
campaign for Boots No7, re-establishing it the country’s No1 make
up brand.
He also asked the country to ‘Chuck Out its Chintz’ in favour
of IKEA’s modern
furniture and helped to make St Luke’s 1999’s agency of the
year.
In 2000 he
started Karmarama which is best known for Van Den Puup, the
monstrous parody designer created for IKEA, and for its own Make Tea Not
War
posters created for 2003’s anti-war march which featured in the
national papers
and was included in an exhibition in the V&A.
In 2004 Naresh
was placed 23rd in a list of the 50 most important British Asians
in the media, much to his mother’s delight. Naresh is now working
independently
on some lovely brands and is also a columnist for the Guardian.
www.dothegreenthing.com
Watch
Naresh's talk here.
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