Yesterday I was lucky enough to have been invited to the second Innocent AGM. Like many, it’s been a hard year for them losing money for the first time since they started the business 10 years ago. In difficult times they had to make some difficult decisions, one of which was to secure and fund expansion (much to some peoples displeasure). However, with this they seemed to have steadied the ship and are now moving forward.

I had a good day, met some good people and drank some more than more than good smoothies. I also got to taste some new products they’ll be launching later on in the year.

New friends I made were Matt who runs operations over in Paris and Ted who’s in charge of the website. I finally got to meet with Rowena, who did a great job as compare. Had a good chat with Dan about squeezies, football and life (business and personal).

The main things I took away from yesterdays get together (and ‘a book about innocent’ I got from the guys) was never, ever give in, no matter what people tell you. Always believe in yourself and don’t forget those who have helped you along the way, as it’s all about the people.

Richard, Jon, Adam & Rowena telling me the football scores as disappointing as they were!